The partnership allows sellers across Debenhams, Karen Millen, boohoo, MAN, and PrettyLittleThing to reinvest in their businesses with greater agility. Dan Finley, CEO at Debenhams Group, described the initiative as a move to cultivate an ecosystem where brands can scale efficiently. He emphasized that providing faster access to capital is essential for partners aiming to reach millions of customers during peak retail seasons.
Justin Hanna, Director of Platform Partnerships at Storfund, noted that while marketplaces have historically focused on shopping and fulfillment, liquidity remains the next frontier in platform development. By embedding the Daily Advance tool, the group provides sellers with the financial control required to manage stock levels and respond to real-time consumer demand more effectively.




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