AliExpress and YouTube Expand Affiliate Partnership to New Markets

The partnership enables creators to select items directly from the AliExpress catalog within YouTube Studio and embed them into long-form videos, Shorts, and livestreams. This integration provides a streamlined pathway for viewers to purchase goods ranging from consumer electronics to lifestyle items. A core component of the expansion is the Brand+ initiative, which highlights a specific collection of international and local products.

Eric Zhang, Vice President of AliExpress, noted that the initiative aims to bridge the gap between content discovery and retail transactions. By simplifying how merchants connect with creators at scale, the company intends to facilitate a more direct transition for consumers from watching an influencer’s review to finalizing a purchase. The rollout will continue in phases, aligning with YouTube’s ongoing expansion of its Shopping Affiliate Programme into additional global territories.