Miniso to Occupy HMV’s Iconic Oxford Street Site for New Flagship

The upcoming flagship will join Miniso’s international portfolio, which already boasts prominent locations in New York’s Times Square and Paris’s Champs-Élysées. The transition follows HMV’s recent announcement that it will vacate the premises in March 2027, ending a three-year stint at the site that it originally occupied as far back as 1921.

Sam Foyle, co-head of global retail at Savills, noted that the site remains a highly sought-after destination, particularly as pedestrianization efforts continue to drive momentum for the area. For Miniso, the site represents a long-term commitment to the UK market and an opportunity to deepen its connection with local consumers through a specialized, experience-led retail environment.