The finalists represent a diverse cross-section of retail innovation. Attensi is recognized for its gamified training platform used by B&Q and IHOP, while Datitude earns a spot for its unified data services and new semantic layer. Focal Systems joins the list for its computer vision technology, which has significantly reduced shelf-gap detection times at Morrisons supermarkets.
Other contenders include GoPlaces, which provides analytics for TikTok Shop brands, and Quail Digital, noted for its AI-integrated headset systems. The category also features Quin AI for its real-time customer intelligence tools, Webtrends Optimize for expertise in conversion rate scaling, and Xiatech, which offers an agentic orchestration platform for unified retail data. These companies will now face a judging panel to determine the final recipient of the award.




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