Vallarta Supermarkets Expands to Duarte with 66th Location

The grand opening features a ribbon-cutting ceremony and a $10,000 philanthropic contribution distributed among five local schools and charitable organizations. This move reinforces the family-owned chain's strategy of integrating community support with its signature retail model. Inside, the store showcases a wide array of departments, including the Carnicería—famed for its original carne asada—a panadería, and a dedicated cevichería.

Beyond traditional Latin staples, the location introduces SushiOro, an in-house concept featuring custom rolls and six signature sauces developed by the company’s culinary team. According to Allie Garcia, Vice President of Marketing, the goal is to establish a welcoming destination that mirrors local cultural traditions. The site also offers convenient access to prepared meals through major delivery platforms like DoorDash, Uber Eats, and Instacart, ensuring the store’s reach extends well beyond its physical footprint on Mountain Avenue.