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Tom Cruise’s ‘Digger’ Faces $245 Million Loss as Sales Crater

Tom Cruise’s ‘Digger’ Faces $245 Million Loss as Sales Crater

A 60% drop in ticket sales during its second weekend has pushed Tom Cruise’s latest project, “Digger,” toward a potential $245 million loss for Warner Bros. The film, directed by Alejandro G. Iñárritu, earned only $3.2 million domestically, bringing its total worldwide gross to a meager $35.3 million against massive production costs.

The film’s financial trajectory has alarmed industry analysts, who now project a final global theatrical run of approximately $50 million. With a production budget exceeding $170 million and an additional $100 million allocated for marketing, the studio faces a historic deficit. Despite the grim numbers, the production has garnered a vocal, if small, group of defenders who argue the film’s artistic merits are being unfairly eclipsed by commercial metrics.

Guillermo del Toro recently emerged as a primary supporter, dismissing the focus on ticket sales with a blunt social media post: “Love the arts. F-ck the charts.” This sentiment resonates with a segment of the audience that views the film as an ambitious departure from standard blockbuster fare. Cruise himself has remained defiant, expressing pride in the project and describing the experience of portraying the eccentric oil tycoon Digger Rockwell as an honor. The role required a significant physical transformation, including prosthetics and a padded suit, which the actor insisted the team streamline from six hours of prep time to under one.

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