Panda Retail partners with GoWit and Spike to scale Saudi media push

The partnership, which operates locally under the banner GoSpike, seeks to capitalize on Panda’s footprint of over 14 million online shoppers and one million monthly app visits. By integrating GoWit’s proprietary technology, the retailer will introduce AI-powered bidding, real-time reporting, and automated campaign management to its platform. This infrastructure is designed to help brands connect with consumers more effectively across the Kingdom.

Ahmad Chehade, CMO at Panda Retail, noted that the move is central to the company’s ongoing digital transformation, providing new ways to measure and engage audiences. Spike Media CEO Osama Bukhari added that the combination of Panda’s market presence and specialized local advertising expertise creates a significant opportunity for brands to scale their reach. GoWit CEO Emrah Adsan framed the project as a milestone for the region’s retail media sector, emphasizing the shift toward integrated, scalable omnichannel capabilities.